Monday 30 April 2012

New branding for disability arts festival

The Liverpool-based disability and deaf arts organisation Disability and Deaf Arts is taking on the name of its best known event, DaDaFest, the critically acclaimed international festival. 
DaDaFest also has a new website design. The ‘lightning’ design created by Liverpool agency Smiling Wolf was chosen following audience workshops and consultation to reflect DaDaFest’s “dynamic and disruptive nature.” 
Simon Rhodes, the creative director at Smiling Wolf, said: “DaDaFest is a force of nature, both artistically and politically. The lightning strike logo feels like a great visual shorthand for expressing DaDaFest’s energy.”
DaDaFest 2012 will run from 13 July to 2 September at established arts venues across Liverpool. The DaDaFest website www.dadafest.co.uk contains information about DaDaFest and this year’s international festival.

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