Interactive display promotes Paralympic excellence

An exhibition has opened in the main atrium at the Westfield London Shopping Centre in Shepherd’s Bush to promote Paralympic sports and showcase the technology used by athletes

‘Passion for Paralympics’ is being staged by Ottobock Healthcare, the official technical service provider for the London 2012 Paralympic Games, and the International Paralympic Committee.

It runs until 12th August to raise awareness of the paralympic movement, sports and competing sportsmen and women at the London 2012 Paralympic Games. 

Philip Yates the managing director of Ottobock Healthcare in the UK said: “Ottobock is committed to helping people enjoy the Paralympic Games and we believe the activities at Westfield London will prove an invaluable tool to educate young audiences on the running blades in a fun and engaging way. 

“As well as encouraging greater participation, we hope to transform the perception of disabled people in society and promote greater understanding of issues around accessibility and inclusion and their importance beyond the Paralympic Games.” 

Ottobock’s interactive exhibits will provide visitors with a hands-on experience of the most exciting Paralympic sports. These include one designed to enable visitors to feel the strength required to power a carbon fibre running blade and compare themselves with the Paralympic athletes that use them.

Visitors will also have the chance to take part in a hand cycling race and add their speed to a national leader board where they can compare it with other racers around the country. 

They will also be able to get involved by pledging their support for the London 2012 Paralympic Games by sharing what they are passionate about and taking a picture to upload to a fan wall on the Passion for Paralympics website www.ottobock.com/paralympics